The idea is in the term, itself: Brainstorm. Your mind unleashes a phalanx of ideas in rapid form, but which ideas makes sense–and even more importantly from a business standpoint–which ideas earn money? That’s the key question.
Sometimes our minds settle into “sleep mode” and trying to find revenue-generating ideas is like pulling teeth. Good marketing needs clean, clear and rapid yet patient thinking. The better marketing ideas you draw through the better the chances of you discovering that golden nugget. There are several ways to move Invention Patent from grey to green matter. Below are a few tips:
Don’t Leave Home Without It – Write it down! No matter how many ideas you may have, usually have a pen, paper, notebook, PDA, smartphone, PC, paper napkin or chisel nearby to record the thought. One never knows when a concept may surface. If you’re like me, from pen may be out of mind!
One of the best tools will be the smartphone. The QWERTY keyboards are well best for rapid idea recording. And, if you locate yourself without the means of writing it down, well…leave a voicemail.
Discover the Right Environment – If you believe better in a quiet room ensure you start brainstorming in that setting. Our company is often flooded with excessive “noise clutter” inside our casual and working lives. If quiet is what you need, then look for the empty conference room (or janitor’s closet) far from phone calls, emails and interruptions. Discover that quiet place and let your mind settle. Require a deep breath and clear the clutter, blow out the brain dust and pay attention to the silence.
A few of your very best ideas surface within the strangest places. Yes, the shower is a great place. For a few odd reason my mind works well inside the shower. Perhaps it’s the positive ions or perhaps the flowing water in the minor key of nature (most sounds of nature are in a minor key to suit your needs musicians). Granted, it may be hard to publish down ideas inside the shower, however for some odd reason ideas often flow with all the water.
And once you find the right environment, write ALL those ideas down. Stupid ideas. Strange ideas. Left field ideas…each of the ideas.
Timing is Everything – Some brains think better each day plus some better within the evening. Some don’t think whatsoever but that’s another matter.
For me, my mental abilities are sharper in the morning. Once that cup of joe hits my neurons and mixes with many dopamine my mind is off and running. Thus, should it be ideas you require, ensure that you set aside focused time to jot down I Want To Patent My Idea at your period of peak intellectual alertness.
Should you be on the other side along with your brain is likely to set with all the sun, ensure that you capitalize on the “night person” benefits. One advantage of the night time owl personality is the fact that great ideas may come at night, rest in your sleeping brain, and then upon waking they provide just the solution you were seeking. The old saying, “sleep on it” has more benefits then we realize. Not only does sleep encourage patience however it allows suggestions to ferment and incubate.
Whiteboard Magic – The whiteboard is one of the best brainstorming tools ever invented. Should I don’t use a whiteboard I find it hard to think, specially when I have to “think out loud.” Just look at those UPS whiteboard commercials: simple, illustrative, innovative, clear and just plain fun to watch.
Even if you are like me along with your handwriting looks encrypted, the white board is an excellent tool to “let all of it flow.” The white board allows for writing, erasing, easy editing, multiple colors and best of all—it forces one to help keep your thoughts brief. In addition, ideas coming from a group meeting are easily incorporated on the board.
Becoming whiteboard savvy takes practice. Think “Excelish” and graphical together with the words/ideas you record. Clear, concise as well as in-depth strategic marketing analysis is actually a natural by-product of great whiteboard use. Don’t underestimate the simplicity of the tool. Cavemen may have written the very first wheel on the first whiteboard (cave wall), so don’t forget its value. Have one at home and some in the office. You will end up surprised just how valuable an instrument this erasable slate can become. And, if cost is not a barrier, utilizing a whiteboard that records and prints your brainstorms is the ideal of both worlds.
Many Brains Makes Lite Work – Proverbs says that “in numerous councilors there is certainly wisdom”. In marketing the identical holds true. There exists just no alternative to objective filtering a result of multiple minds looking at multiple ideas. The mass mind meld usually works best at the outset of the brainstorming process because a group of people can often generate rapid fire suggestions to start the procedure. Once the shotgun of thoughts, words and ideas is positioned in writing or whiteboard, the whole process of narrowing down the winning ideas begins. Give and take along with healthy debate and interaction can also help with this particular process.
But bear in mind, it’s best to have a team leader in this process. If there is no person to direct the concept stream you can easily get sidetracked or overwhelmed. Appoint a focus leader for efficiency sake. Also, always have a goal in mind to your ideas. Think about, “what exactly is the function of these ideas?” Ask, “How can we offer new products or services from what we should learn and discover?” And most of all, let the results speak for themselves. The conclusion in the process may differ compared to the beginning so don’t be ynqnob to change, stop, drop or add new products or services once the storm has ended. Brainstorming, like a storm, takes on a life of its very own-so let Tech do just that.
Don’t Forget the Customer – The most effective goods and services are customer driven, not company driven. Soliciting ideas from your web site, comment boxes and concentrate groups are critical. As an example, one company I worked with enjoyed a difficult time deciding on a product color. So, an easy survey with 3 to 5 color choices as well as a radio button selection interface was all we required to gain feedback from web customers. Because your website is working 24/7, let it end up being the source of free researching the market. Getting a professional focus group marketing company may be cost prohibitive, so utilize calls for your current customers, website surveys and trade shows as being a way to obtain decision data. So try it out and go discover the right place, timing, whiteboard and brain trust. Then, let the thoughts begin!