Choosing a great SEO agency for the marketing campaign can be a challenging task. There are numerous agencies out there who focus on Search Engine Optimization, but exactly how can you trust that each push your Google rankings to the top?
Past Achievements – It always pays when looking for an SEO agency to not only consider their past and current client base, but in addition to inquire about regarding their achievements. What Google rankings have they attained for past clients? How long made it happen take? And just how much did the website traffic increase? Generally, it can take around 3 months or even more for rankings to increase on Google and traffic should increase from about 50% upwards. At this point, you may want to inquire when the agency offers any subscriptions for post-optimization maintenance. A great company should, since maintaining high SEO rankings requires ongoing care.
Range of Services – It may also help to find an SEO agency that provides an entire range of services. ‘On-page services’ like website analysis, content optimization, page optimization, internal backlink building and ranking and traffic management should be offered. ‘Off-site’ Search marketing services needs to include market and keyword research, competitor analysis, external link-building, and off-page promotion. It might also help to ask your prospective company if you’re necessary to approve anything before they go ahead by using it. When they say ‘yes’, it’s a good sign they’re honest and willing to work closely with you. To boost your rankings, a search engine optimization agency has to employ a number of tasks, not just a couple of, so be skeptical of businesses that offer only limited or dodgy services.
Suspect Methodologies – Another thing to look out for is any agency that provides to improve your rankings through suspect methodologies like spamming, keyword stuffing, hidden text, high-ranking doorway pages and link-farming. These are generally often referred to as “black hat SEO” and can enable you to get banished from search engines, which can be hugely detrimental to your business. Also keep an eye out for automatic, bulk submissions to look engines. Automatic submissions are certainly not considered best practice and it’s must more good for you when a company conducts manual submissions. Make sure that a search engine optimisation agency is open with regards to their methodologies used – any secrecy could mean they are using “black hat” techniques.
Pricing – It’s important to remember that high prices in an SEO agency do not necessarily mean the highest quality. Instead, select a company based upon their client base, reputation as well as their own site optimization and Google rankings. Similarly, when a company is providing you “guaranteed” #1 rankings to get a ridiculously low cost, it really is probably too good to be true. Collecting several afqiie is a great way to start and make sure quotes are backed with a contract, so that you know just what you’re getting for the money. It will help to question what their payment terms are and should they have any fees for early termination.
Keywords – Finally, a trustworthy SEO agency should offer and conduct thorough and particular market and keyword research as a part of their Search marketing services. Most companies will include niche research as a given, but be skeptical for any company that requires you to provide the keywords for his or her work. When they might request your opinion, the keywords used should be based on their research, analytics and competitor scope, not on what you let them know. Remember, they’re meant to be the SEO experts – not you! “Guessing” your keywords is not efficient and a great SEO agency will research keywords thoroughly before recommending them.