The search for online information has grown to be an increasingly dynamic and competitive marketplace in the past 36 months. Global heavyweights like http://www.google.com, http://www.yahoo.com, and http://www.msn.com are backed by massive resources, making it extremely difficult for new companies to even attempt to compete. It would seem for new start directories it is almost impossible to aim for the “catch all” approach, since there are simply bigger companies out there with larger budgets – who are likely to dominate the market for a long time. However, you can still find numerous revolutionary directories evolving which are designed for surviving in this ultra-competitive landscape. The key to this survival is certainly focusing upon a niche and ensuring your web site stands out from others.
When conducting a web search, users have the choice between search engines like google and directories. Directories are generally categorised by webmasters or a small group of subject experts – including the directory http://dmoz.com. When you use this kind of directory, the consumer provides the option to either type in anything to facilitate searching with the Sites Like Backpage, or they could pick a subject heading, as an example “travel”. After simply clicking on this category, users are up against lists of various subtopics like “hotels” which may then be further split into geographic regions, then the individual hotel names.
In comparison, a search engine uses automated programs called robots or spiders to search through its database of web sites. The consumer types a query in to a provided dialog box by means of a keyword, or string of keywords. The search engine then uses the robots to adhere to links and indexes of various websites so that you can form an organised listing of brings about the user’s browser. The world’s most widely used search engine, Google, currently has a database of 8,058,044,651 web pages.
Using this colossal searching power, it really is amazing that any directories are capable of surviving up against the heavyweight search engine listings. The remedy is probably to avoid attempting to compete in the first place. For example, when a local directory run by people familiar with a place is marketed properly, then it will offer an actual service for users, as one from the main problems people have with search engines is the difficulty in finding local services highly relevant to them.
Usually this issue comes from too little knowledge of how to use search engines like google correctly. The majority of surfers searching the internet for products/services will expect to find a local supplier by simply typing a generalised term, and after that cannot discover why these are faced with 300,000 results – many of which are based in an international country. This is where a regional directory can offer more relevant results, with no searching knowledge required to make best utilisation of the larger directories, and hopefully give you the information anyone wanted. Instead of performing a basic search, users are guided step-by-step through the categories.
One new directory that is taking a very innovative strategy to the market place is the-best-of.com ( http://www.thebestof.co.uk/ ) which promotes itself as a “UK directory run by local people for local people”. The idea is the fact individual individuals will manage a geographical area that they can know well and supply users making use of their “local knowledge” on local business owners and services. Although still in its early stages, it becomes an illustration of a directory which has found a niche with regards to the service it provides and isn’t trying to tackle the big global players – a method which has destroyed many directories before they may have even started.
It really is perhaps due to this market gap that Google has launched the beta version of “Google Local”. Google Local’s effects are a mixture of using business-directory information from third-party providers and integrating it with information about individual businesses from Google’s existing database of website information.
When you use this new service, users type the product they are looking for along with their geographic location. Effects are then displayed in three columns, including business name, address, and URL (if relevant). Simply clicking on djtppc hyperlink to an organization name displays an organization reference page with information regarding the company, a map, some control to get driving directions, and Web pages associated with the organization found in Google’s main index. The new service also provides a college degree of personalisation, allowing users to specify a home location, which can be stored over a cookie set by Google.
Overall, it appears that the ways and means we look for information on the internet is set to continuously evolve over the future years. This landscape is almost certainly going to be dominated by the major players such as Google and Yahoo. However, it is clear that so long as you possess a quality, comprehensive directory that doesn’t cast its net too wide then its possible to survive and also compete in this dynamic marketplace.